2587 pencils "Industry Standard(s)?"
pixelbomb1 2587 pencils | Wed, 2007-01-24 23:27Define industry standards in design(s):
1. Does the logo always have to be in the lower right hand?
2. Does it have any specific size(s)?
3. Who really makes the call?
4. Is the ad Idea or Design Driven? who decides. (i know white space is your friend)
5. How do you charge clients, per job or per design?
6. How do you sleep at night thinking: "man I could have done it that way"
7. Does it apply locally or globally?
8. And why do creatives always thrive for the "award(s)".
P.S. Why do some Art Directors are bunch of Stuck-ups, snotty, snob people.
Sincerely,
Arnold Santillan
714-206-2459
5 Comments
I guess, no takers.
Sincerely,
Arnold Santillan
714-206-2459
Nobody likes you. Ha ha.
I guess not.
Sincerely,
Arnold Santillan
714-206-2459
1. Layouts are a form of Art Direction. Art Direction is a means of visual communication. If your visual is best served with the logo top right corner for the purpose of sending the right message, then thats where it goes.
2. No. it doesnt even have to be there at all if the ad is good enough.
3. Always the client. For better or worse.
4. It's always communication driven. Which is why less is usually more. If you throw 5 ping pong balls at someone, they arent gonna catch either of them, throw one, and you're in business.
5. Per contract, per hour, it depend son the job.
6. Thats the only way. The strive for being the best is a very unsatisfying and empty journey.
7. what?
8. See number 6. See pay raise. See validation of sleepless nights and endless hours and confirmation that your hunch was right, even though the guy in the next offixe thought you were a loon.
standards are meant to be broken and challenged.
1. Does the logo always have to be in the lower right hand? - NO
2. Does it have any specific size(s)? - There is usually a style guide that will accompany any good logo/brand that will dictate how small a logo may be and what to do with it when you need it really big.
3. Who really makes the call? - The style guide. If there is no style guide, the client will eventually make you go on your knees and do what they say if you don't have a good reason for what you did.
4. Is the ad Idea or Design Driven? who decides. (i know white space is your friend) - First, you start with the idea that should come from a good brief. then you figure out how to execute it best. you can't just design for design's sake... well, you can, and many people do, but it isn't right.
5. How do you charge clients, per job or per design? - Up to you. If you are freelancing you might want to charge by the hour, or if you know roughly how long it will take you to design a brochure, then you can charge by the piece. You can also be flexible in your fees, especially if you want to do work for smaller clients.
6. How do you sleep at night thinking: "man I could have done it that way". - Beer. lots of beer. And hopefully you did the best job you could given the time constraints/budget. Don't sweat it.
7. Does it apply locally or globally?- Does what apply locally or globally?
8. And why do creatives always thrive for the "award(s)". I don't thrive for awards. I thrive to do the best job possible for the client. I've never just done work to win an award. Having happy clients is award enough for me.
P.S. Why do some Art Directors are bunch of Stuck-ups, snotty, snob people. - that is a huge generalization. Sorry if you've encountered people who are Art Directors who are like that. I find that people generally act snotty or stuck up because they are insecure or are hiding something.