How can i find insight ?

hi,
im new to the ad bussiness, i recently got to know that what makes an ad diffrent is how you use the insight you have. i still cant figure that out, can someone please tell me how to do so ? or maybe an example of an ad which had good use of an insight. (to be honest im kind of lost with all this insight issue)

thanks alot

13 comments

TRICKY's picture
TRICKY
3950 pencils

The man who stops advertising to save money is like the man who stops the clock to save time

R's picture
R
9 pencils

thanks alot TRICKY very usefull site

TRICKY's picture
TRICKY
3950 pencils

hala bik

The man who stops advertising to save money is like the man who stops the clock to save time

ellehcimeo's picture
ellehcimeo
3522 pencils

R- there is a very useful book out there called "Hey Whipple, squeeze this" it is an American based advertising book, but the messages and the material in it will help you understand how it all works. i think its relatable to anyone in advertising.

ivan's picture
ivan

Excellent book that is!

Ivan Raszl, admin of AotW

LAZ's picture
LAZ
288 pencils

i second that. truly awsome

ellehcimeo's picture
ellehcimeo
3522 pencils

not only is the book awesome. but the suggested readings in the book are pretty awesome too. so from this one book, you can find many others that will help you.

Eugens's picture
Eugens
2630 pencils

Yes, a truly amazing book. It has been extremly helpful for me when I was building a portfolio to get a job as a copywriter. It's the copywriter's bible.

jacksonrabbit's picture
jacksonrabbit
290 pencils

On my first day ever at an agency my old boss threw me a copy of it and told me to read it that night. I did and haven't looked back.

Eugens's picture
Eugens
2630 pencils

Another book that I found to be extremely useful is Jon Steel - Truth, lies and advertising. The art of account planning. That could help you in your quest for insight too :)

Inciter's picture
Inciter
28 pencils

Insight is not teachable. You either have it or you don't.

But if you get to work with an adman who has it,
then maybe you'll get lucky.

Inciter's picture
Inciter
28 pencils

But then... admen with great insight are a rare species.

Good luck!

klaussnow's picture
klaussnow
1675 pencils

i sixteenth that 'hey whipple' motion

... its already been done...

Log in or register to post comments