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How can i find insight ?

hi,
im new to the ad bussiness, i recently got to know that what makes an ad diffrent is how you use the insight you have. i still cant figure that out, can someone please tell me how to do so ? or maybe an example of an ad which had good use of an insight. (to be honest im kind of lost with all this insight issue)

thanks alot

TRICKY's picture
TRICKY
Activity Score 3954

The man who stops advertising to save money is like the man who stops the clock to save time

R's picture
R
Activity Score 9

thanks alot TRICKY very usefull site

TRICKY's picture
TRICKY
Activity Score 3954

hala bik

The man who stops advertising to save money is like the man who stops the clock to save time

ellehcimeo's picture
ellehcimeo
Activity Score 3516

R- there is a very useful book out there called "Hey Whipple, squeeze this" it is an American based advertising book, but the messages and the material in it will help you understand how it all works. i think its relatable to anyone in advertising.

ivan's picture
ivan

Excellent book that is!

LAZ's picture
LAZ
Activity Score 288

i second that. truly awsome

ellehcimeo's picture
ellehcimeo
Activity Score 3516

not only is the book awesome. but the suggested readings in the book are pretty awesome too. so from this one book, you can find many others that will help you.

Eugens's picture
Eugens
Activity Score 2624

Yes, a truly amazing book. It has been extremly helpful for me when I was building a portfolio to get a job as a copywriter. It's the copywriter's bible.

jacksonrabbit's picture
jacksonrabbit
Activity Score 290

On my first day ever at an agency my old boss threw me a copy of it and told me to read it that night. I did and haven't looked back.

Eugens's picture
Eugens
Activity Score 2624

Another book that I found to be extremely useful is Jon Steel - Truth, lies and advertising. The art of account planning. That could help you in your quest for insight too :)

Inciter's picture
Inciter
Activity Score 28

Insight is not teachable. You either have it or you don't.

But if you get to work with an adman who has it,
then maybe you'll get lucky.

Inciter's picture
Inciter
Activity Score 28

But then... admen with great insight are a rare species.

Good luck!

klaussnow's picture
klaussnow
Activity Score 1675

i sixteenth that 'hey whipple' motion

... its already been done...

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