Fresher: Ad Jargon
Hi, I'm a fresher to advertising, and have these questions:
1. What are CD, CW and AD ?
2. What exactly is 'Concept', and what is 'Execution' ? Are there more such terms, with regard to how you judge an ad?
3. What are 'Virals' and 'Guerillas' exactly? I understand the terms only vaguely.
4. If you're learning this in some school, (I didn't know there existed schools that systematically teach all this, ignorant as I am) what is the course called?