Construction clothing adverts

Can anyone help me, i remember seeing adverts for a construction clothing brand. Each advert focused on a particular part. For example the pants one involved a builder on a scaffolding and a woman comes to the window and pulls his pants open. It then cuts away implying she's giving him some pleasure.

There is another three which are along them same lines of woman and builders, the message was something like for all kinds of rough work.

I can't for the life of me remember the brand name its a few years old and I'm sure it won awards (thats where i remember seeing them). But again can't find it in the Roses, D&AD awards sites.