Books on copy writing


Submitted by lostinla on Sat, 2008-05-17 11:37.

I would like two recommendations for some books: the first would be a classic book on copy writing and the second would be a modern take on copy writing.

Thanks.

pbc

‹ Is this done before - and where? How good is Miami Ad School? ›


Comments

ivan's picture
Submitted by ivan on Sun, 2008-05-18 04:55.

The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

Submitted by dalbir on Sun, 2008-05-18 09:06.

The CopyBook. It is not about copywriting but has some of the world's best writer bios.

Dalbir
www.AdOfDaMonth.com

Submitted by caloca on Sun, 2008-05-18 17:24.

"Hey Whipple, Squeeze this." Really good. May be a bit outdated, but a great read nonetheless.