For branding campaigns, I'll vote for PC V Mac. The long running "Dove campaign for real beauty" comes in a close second. In third I'll go for print with a vote for Absolut - in the news lately for an ad that appeared in Mexico, as you may have heard.
Steve
> AdCracker - interactive tools to trigger ad ideas.
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That's an interesting question, Copydog.
For branding campaigns, I'll vote for PC V Mac. The long running "Dove campaign for real beauty" comes in a close second. In third I'll go for print with a vote for Absolut - in the news lately for an ad that appeared in Mexico, as you may have heard.
Steve
> AdCracker - interactive tools to trigger ad ideas.
d'you see this adcracker?
http://adsoftheworld.com/media/print/dos_equis_beer_geography
It peeves me that absolut is getting attention for a ripoff.