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Because most ads on streets are done by hacks. Not only in India, everywhere in the world.
Some are.
Some are there coz of bullshitting...
Not all of those ads are created by “Creative Directors.” Most are probably not. Then you have clients who interfere with the work of good CDs. And beyond that, it is difficult - very difficult - to consistently create breakthrough advertising.
I see a lot of harshly critical comments about the work here on AOW. But the truth is that there are very few David Droga’s walking around.
> AdCracker - interactive tools to trigger ad ideas.
Ivan wrote: "Because most ads on streets are done by hacks. Not only in India, everywhere in the world."
Go on... don't stop there.
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