Adopt a Child Campaign


Submitted by Satishchandrashekar on Tue, 2007-12-18 02:26.

advertadvertadvert

Concept Note:

Some of the most renowned people in the world were adopted. And, its one the main reasons as to why they are, what they are today. This campaign highlights the positives aspects of adoption which sends the message that adopting a child can turn him/ her into a hero. And, we have facts to prove the point. In simple words, there’s a hero in every child, adopting the helpless can unleash that heroism.

Regards,
Satish Chandrashekar

____________________________________________________________________________________

Advertised brand: Issued in Public Interest
Advert title(s): Adopt a Child
Translation of headline to English:

Advertising Agency (Name, City, Country): Eternalite Advertising
Agency website: http://www.eternalite4u.com
Creative Director: Ajai Chavan
Art Director: Satish Chandrashekar
Copywriter: Dilip
Illustrator: -
Photographer: - Courtesy (Google images)
Other additional credits: -

Published/Released (Month, Year): -
Short rationale (optional): -

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Comments

Submitted by Satishchandrashekar on Tue, 2007-12-18 02:27.

Hi,

Send your comments...

Submitted by Satishchandrashekar on Tue, 2007-12-18 02:28.

good camp....

Shresta Agarwal

Submitted by swat on Mon, 2008-02-25 05:38.

Thought is good. But the headline of the 3 campaigns dont seem to connect.

Submitted by nice gaijin on Mon, 2008-02-25 14:09.

I don't like the copy or the headlines, they aren't compelling either together or on their own. A unifying headline with actual quotes from the people about their own adoption would be more powerful.

Submitted by sagsraj on Thu, 2008-06-12 08:52.

Some memories can leave a bad taste in your mouth - should be the headline. Simply becoz by using "BAD", already implies bad taste. Some memories would make it more intriguing and u r reader will be prompted to get to the body copy.

Let there be light ( Oooops, in u r case "Lite")