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mellowmarketer's picture 156 pencils

42 Below Vodka

mellowmarketer 156 pencils | Thu, 2007-08-09 02:40

Im surprised that the '42 below Vodka' ad campaigns are no where to be found on this web. Barcadi bought 42 below for $99 million dollars The company is only worth around 30m. Reason for selling for so much. GREAT MARKETING! check these out.

http://www.youtube.com/results?search_query=42+below&search=Search This one was launched in Australia. There a bunch more just check them out on 'youtube'. Their brilliant. Only cost about NZ$6000 each.

If the link doesnt work just go to youtube and search 42 below.

Discuss...

2 Comments

ivan's picture
ivan | Thu, 2007-08-09 08:30

Thanks! I'll check it out.

klaussnow's picture 1689 pencils
klaussnow | Fri, 2007-08-10 10:59

saatchisaatchi, I think it won a one show....great stuff.

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