156 pencils 42 Below Vodka
mellowmarketer 156 pencils | Thu, 2007-08-09 02:40Im surprised that the '42 below Vodka' ad campaigns are no where to be found on this web. Barcadi bought 42 below for $99 million dollars The company is only worth around 30m. Reason for selling for so much. GREAT MARKETING! check these out.
http://www.youtube.com/results?search_query=42+below&search=Search This one was launched in Australia. There a bunch more just check them out on 'youtube'. Their brilliant. Only cost about NZ$6000 each.
If the link doesnt work just go to youtube and search 42 below.
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2 Comments
Thanks! I'll check it out.
saatchisaatchi, I think it won a one show....great stuff.
... its already been done...