Bright Dairy: Changyou in Spring Festival

This Ad was made for changyou's Chinese Spring Festival campaign.

In Chinese New Year, Chinese eat and drink a lot which may caused digestive problems.

Changyou is a yogurt product which can overcome these problems.

Papercutting is a one of the traditional folkarts in China. People paste patterns on the window, door lintel or desks for the festival atmosphere. Paper cuts usually carry lucky meanings.

“暢(Chang)” means "smooth" and "obstacle-less", which is the end-benefit of the product.