25 pencils Suffocation series
big.ryn 25 pencils | Fri, 2008-03-28 06:46
Suffocation series
Headline:“污染要我命”
pollutions are taking my life
严重污染的空气让肺不能工作，就像双手掐住脖子一样不能呼吸。我们将这种感觉直接表现在画面上，让人们感同身受。
Serious air pollution makes our lung stop working properly, which feels like being strangled by a pair of hands so that you cannot breathe. We hope to use this advertisement to make people understand the feeling from air pollution.
Creative: 曹轩
Art Designer: 周超然(Big.Ryn) 金美英
Copywriter: 曲歌 李闳中
all of these which i submit in my blog is my own works.
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25 Comments
cool, nice work!
thanks men...you are welcome...
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very nice
frontpage!
^*^
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lovely
Nice work, how did you get that glossy effect on the image?
just photoshop...
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the second one is way better...very cool ad.
thanks....
i will do my best to improve
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Nice execution
flooded with art...
Flooded with art
okay....
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Cheers but tool did u use on photoshop??
it looks like duplicate layer and colour burn in the blending options, could be wrong though and theres probably a lot more been done to this image.
www.bahonsadvertising.co.uk
thanks u,what's u suggestion?
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i was just attempting to answer triniloz' question, I like this work and didnt think there was much to critique but i would say i suppose
i think your line coul need changing in my opinion your image is cool, i dont think you need to say suicide, the image conveys 'choking yourself' rather than 'suicide' with suicide i begin to think of nooses and overdoses. Something on suffocating could be nicer not saying you should put that but think it needs something a little bit more ambiguous i feel.
www.bahonsadvertising.co.uk
of course..........it's true. we take picture by ourselves and the models are my teammates...
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Meh. Interesting, but lacking. Primarily, I don't see how these people are polluting. (f the concept is suicide, and their alter-egos are killing them, then I need to see some cause before I see effect.) I feel like this is a case in which a gifted photoshop artist has made an image so beautiful that it dtracts from the simple fact that the ad itself doesn't make sense.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
er er. i'm glad you like the image,then i'll make effort to improve the ad's creative.
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I think this works fine. If you show somebody polluting and killing themselves, then you are doing what i like to call "See-Say" and it doesnt leave the viewer with any payoff. It would actually weaken this campaign. Nice work.
Nice visuals, but to me the concept is maybe a bit lost? I don't understand why there is a second pair of arms stopping the person from committing suicide.
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Energizer Bunny arrested, charged with battery.
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Energizer Bunny arrested, charged with battery.
Ya, that's where I'm getting lost too. I guess it's that we're all guilty of pollution...we all contribute...I mean we all drive a car or take a cab or work in an office building or whatever...so a side of ourselves is killing us, or something like that. But it's too vague, it's too much of a reach...like I said before, this is one of those messages that's lost because the imagery is masterfully done.
But if this was on the main page, it'd be a different story and the feedback would be that much harsher I think.
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
不错，喜欢
A person with four arms suffering from split personality syndrome?
Strange arms!
cool :)