Carl Zeiss
prabir sarkar 17 pencils | Fri, 2006-04-14 10:30
Wrong lenses could result in more than just disturbed eyesight. Its harmful. Common complications are burning sensations, itches, painful and teary eyes. The idea is to captivate the mood of the audience through an arresting visual and communicate the importance of suitable quality lenses for vision correction.
Credits: Prabir Sarkar (Art Director), Biplob Phukan (Copy Writer)

4 Comments
The image is literally eyecatching, but the message is too complicated. The reader doesn't get rewarded with an idea instantly.
i like the visuals! nice!
murthy
http://adsoftheworld.com/forum/exhibition/transplantation
Nice visuals indeed. just improve tyhe copy