Beach Girls_ Coca-Cola

It's not very clear what is happening on these concepts.

Thanks Ivan for your comments. I try to send good layouts with great ideas.

the concept is nice, and the photography is well done, although i don't get exactly the 'sex-appealing'-thing it should trasmit

i din't seen any concept here! sorry.

Hmmm, very strange, the 2nd one should be explanation of 1st one!
Opened bottle without steam and surface of drink is not horizontal.....
I think its a student work! (maybe Iam wrong, sorry)

nice idea... not the esecution. try again!

I think the idea is a movie. Camera slides along the well curved bodies of the girls/bottles. It is not yet very clear...Guys in the back are looking very thirsty at them....and then at the end of the shot you see three bottle openings.Ahhhhh yes that's it! They are bottles. And then then something happens...the bottles are moving simultanously towards....YES! three beatufull opening mouth's of three very very beautifull girls. And when the camera fades out, we see three girls with great bodies drinking coca cola....and they smile!!!!

i think its an old concept. they used the "womanly shaped" analogy when they first released the cocacola bottle. I think there are much stronger things to say about this product.

why 3 bottles not two