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Castrol Liquid Engineering Billboard

This billboard was just installed at a Gas Station. The photo quality isnt that great. Would appeciate any feedback, comments, critiques, advice. Thanks.

Encyclomedia's picture
Encyclomedia
Activity Score 67

Hi, is anyone gonna say anything or have you all been left speechless? ;-) Need
some criticism on it please

Copy_Can's picture
Copy_Can

Okay, I'll chime in:

What's the idea behind these billboards?

Encyclomedia's picture
Encyclomedia
Activity Score 67

The idea is to show the 'liquid' as oil and the gears to show 'engineering'. The main impact here though is of the design as it makes the entire billboard look fluid and visually captivating.

Copy_Can's picture
Copy_Can

I'm sorry, but this ad is, as you said: "High impact design". There is no idea in it, at all.

Sorry.

Encyclomedia's picture
Encyclomedia
Activity Score 67

Nothing to be sorry about. Comments noted and allows for improvement. That's what this forum is about right. :-) Thanks.

ivan's picture
ivan

Wow! This was actually executed? I don't get the idea either.

Encyclomedia's picture
Encyclomedia
Activity Score 67

Yes, this is actually executed in a gas station in Pakistan. The idea is in the high impact design.

ivan's picture
ivan

Definitely high impact. I wish you had a creative idea as well, but still it works I think.

Encyclomedia's picture
Encyclomedia
Activity Score 67

Do you have any suggestion on how it could have been better? I welcome any suggestions.

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