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what pieces are "must haves" in a portfolio when applying at an agency.
Depends on what kind of agency you want to work or which role you want to fulfil. If there is a vacancy for graphic designer, a creative portfolio without any finalised designs won't do you any good.
But let's assume you want to be a creative. You MUST show creativity. It doesn't have to be ads. It could be an ad but I'm sure someone like Rémi Gaillard, who doesn't make ads, could still land a job with his portfolio. But with creativity I do not mean humour alone. Have some creative "seriousness" as well.
Ideas for one. ;)
Look at jackmancer's portfolio and then do the opposite.
hehe - made me laugh. thanks for visiting my site :)