This is the very first ad campaign I have done. I am a Journalism/Advertising student at the University of Oregon.
This spec campaign for Lego was actually for an internship that I just applied for.
Here is the brief:
Role of the Brand: To foster creativity in everyday life.
Target Audience: Children and adults with overactive imaginations
Trend/Fact: Lego was coined from the Danish phrase leg godt, which means "play well." Lego has an
extensive subculture that supports Lego movies, games, video games, competitions, and four Lego
themed amusement parks.
Challenge: In a world dominated by screens (computers, TVs, smartphones, tablets, etc.) remind
people that Lego is the ultimate tool to help you express your creative and let your imagination run
Core Idea: Anything is possible in the world of Lego.
Like I mentioned above, I am a Copy Writer so please judge according to concept, copy, etc.
As you can see I am no artist and have had no experience with Adobe InDesign before this.