Can one become both an art director and copywriter?
It just seems to me a lot of agencies or freelancers work in duo's. Typical art director + copywriter. I suppose this is a proven way to be very efficient, but when Luke Sullivan said "good copywriters can think visually; good art directors can write", I started wondering. Can one become like a hybrid of both these functions and do the job by himself or is it guaranteed to be less good compared to such a duo?
I think this method has benefits as well. Cause I think if one person can do both these jobs there would be an even more seamless connection between the art and the copy.
But hey I'm just a student. I don't have any work experience apart from internships. But I try to question everything though.