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Looking for feedback on strategy for this one - or any critique really.
I think the strategy is pretty basic for this kind of products. It's often about self expression and saying who you really are. The pen you're showing is not a MonteVerde, right? Because, for me, it's not negative to steal a pen. It shows guts and even Sarkozy does it. http://www.dailymotion.com/video/x4b1h8_sarkozy-et-le-stylo_news
Funny video. Although it looks to me like he asked the guy at the very end if he could take the pen. And who's going to tell him no?
there is an idea there, but this execution isn't really hitting the sweet spot. lets see more!
When you have to put text to explain things(connect the concept with the audience) it only means that the idea was not fully visually-conceptualized.
It's easier to criticize than to create.
I actually want to be a copywriter, so I would rather make ads that require copy. I'm trying to stay away from ads that are fully visual.