Thats one my graduate folio work am looking forward to read your constructive criticism Please comment.

Client: WD-40.

Product: Smart Straw.

Competitors: S.C. Johanson.

Ad Objective: To promote the smart straw cleaner.

Target Audience: Adults.

Proposition: Effective cleaner that can reach many places.

Supporting: The straw technology.

Tone of Voice: Clean and effective.

Media: Print.

Strategy: Promoting the Smart straw cleaner and effective it is.

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

those who doesn't know what's wd-40 won't get it. I know and it's just ok for me, so I think you need to show bottle too i think logo isn't good enough.

Life is a joke. Laugh.

KIGN's picture
Activity Score 31

I agree and I really appreciate you comment thank you :)

Guest's picture

This has nothing to do with the brief... how does this promote the smart straw cleaner? It's an ad that generally promotes WD-40, but falls short of the proposition. If you're going with the line, "Key to Freedom", maybe the visual is a guy using the straw to pick the lock on a cell after implicitly having sprayed the hinges?

JCSaiKrishna's picture
Activity Score 725

Its a gud idea along with a convincing visual.

I think u can put the logo down, (becos they'll sure look for it to understand what it is about)
You can put a short sentence below the product to let them enjoy your creativity. (there is no harm in telling a sentence when needed)
I'm excited to know my mistakes!

JCSaiKrishna's picture
Activity Score 725

And also, please change the font! (Its better u take tutorials on Typography)
I'm excited to know my mistakes!