Thats one my graduate folio am looking forward to read your constructive criticism.
Competitors: Cadbury, Kraft.
Ad Objective: public awareness as the product new to the Malaysian market.
Target Audience: Chocolate Lovers.
Proposition: the smoothing and creamiest chocolate taste in the planet.
Supporting: the taste of the galaxy chocolate is better that its competitors in the Malaysian ______________market.
Tone of Voice: Luxury, Enjoyable.
Media: Print, Direct mail, Radio.
Strategy: Presenting the luxury and the enjoyable moment you would of experience once you taste _________the Galaxy chocolate.