"Smoking reduces life expectancy"

Hello everybody !! What do you think about ?

"Smoking reduces life expectancy"

biztoketz's picture
Activity Score 41

Leave your comments please !

biztoketz's picture
Activity Score 41

Nobody wants to comment ??

Critic's picture
Activity Score 271

Idea is good but art can be better.

Martijn's picture
Activity Score 1888

If the line was 'smoking helps you live longer' the visual would have worked as well, maybe even better. What has a birthday cake to do with death?

Beside, I don't think anybody would stop smoking seeing this, it looks to sweet.

luciacfc's picture
Activity Score 744

There is no clear link between the ad and the text.. In fact, when I look at the picture the first that comes to mind is a good flavour, and I even link the cigarettes to making wishes.. This shouldn't be what you want to convey..

Doni Jono's picture
Doni Jono
Activity Score 114

i think this ad just want to create awareness for the smokers, and the idea is good.

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

like the idea, agree on slogan with Martijn

Life is a joke. Laugh.