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Hello everybody !! What do you think about ?
"Smoking reduces life expectancy"
Leave your comments please !
Nobody wants to comment ??
Idea is good but art can be better.
If the line was 'smoking helps you live longer' the visual would have worked as well, maybe even better. What has a birthday cake to do with death?
Beside, I don't think anybody would stop smoking seeing this, it looks to sweet.
There is no clear link between the ad and the text.. In fact, when I look at the picture the first that comes to mind is a good flavour, and I even link the cigarettes to making wishes.. This shouldn't be what you want to convey..
i think this ad just want to create awareness for the smokers, and the idea is good.
like the idea, agree on slogan with Martijn
Life is a joke. Laugh.