Nike Football 2010 Do you see what we see?

When you take a close look at the the year 2010 you'll notice that 2010 is not a ordinary year.
Comments are more than welcome!

Nike Football 2010 Do you see what we see?

36 comments

CA's picture
CA
66 pencils

i love it. this would be perfect for a tournament like fifa worldcup 2010.

daChow's picture
daChow
27 pencils

Thanks CA my thoughts exactly concerning this years World Cup!
If you can get it under the eyes of the marketing guru's @ Nike in time, be my guest! ;-)

CA's picture
CA
66 pencils

haha, i wish.

Critic's picture
Critic
271 pencils

Nice! I like it.

drigal's picture
drigal
283 pencils

Simple and yet Powerful!

The function of man is to live, not to exist.
I shall not waste my days trying to prolong them.
I shall use my time.

daChow's picture
daChow
27 pencils

Thanks for your comments... @drigal do you mean to skip the copy "no ordinary year" and let the 2010 image speak for itself?
And do you all think I need to put the url nikefootball.com near the logo?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's nice but doesn't fit with Nike that good I think.

Shawali's picture
Shawali
8390 pencils

This is great! But it may need a little more design work: the use of an Illustrator brush is too obvious. But other than that, this is really good.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

daChow's picture
daChow
27 pencils

Hi Shawali,

Thanks for your comment I appreciate it and absolutely agree with you over the artwork, it's indeed a basic Illustrator brush.
I have to mention that for me it was mainly about the concept and therefor not so much about the artwork itself.

You made me curious what your thoughts over the illustration are? More paint on canvas, more abstract less crayon? Let me know...

greetings,
CJ

Shawali's picture
Shawali
8390 pencils

Hi daChow!

I think the best way to do this is to hand draw it. That way it'll make it even more personal.

Again, great work!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

drigal's picture
drigal
283 pencils

To answer your question, I think you should do something about the "no ordinary year" you can put some background behind the 2010, Just a blur image of something about football.... And yes, you can put the url nikefootball.com near the logo...

The function of man is to live, not to exist.
I shall not waste my days trying to prolong them.
I shall use my time.

rehpani's picture
rehpani
312 pencils

THIS IS GREAT MAN, I LOVE IT

CONGRATS!!!

devbansal's picture
devbansal
59 pencils

yes...it is a good advert......just a little more work on the graphics can make it even better.

Davinder Bansal

dsklan's picture
dsklan
1927 pencils

GREAT

CC3's picture
CC3
734 pencils

Nice treatment

---------------------
Good is the enemy of great.

Guest's picture
Guest

I think this goes better with the Adidas campaign. No ordinary year seems perfect for me.

Martijn's picture
Martijn
1900 pencils

Cool logo for the world cup, but not really an ad I think.

tolpp's picture
tolpp
51 pencils

Great execution but it's not saying anything, it's not an ad.

Guest's picture
Guest

am i the only one that sees the double entendre here?

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

it is ad. makes me think that nike cares about football > sport > clothes & footwear..... i like it

Life is a joke. Laugh.

firebug's picture
firebug
1117 pencils

NICE MAN.... TOO GOOD

zi-don's picture
zi-don
74 pencils

This is super DaChow. real neat. yea i think you should let the image speak for itself. very effective in my eyes. this is good

always good, always fresh

Guest's picture
Guest

powerful good job

photoschnapper's picture
photoschnapper
14 pencils

Nice,
would also like to see a hand painted treatment.
good job.

Guest's picture
Guest

No offense though.. it sort of look like 2 person, with 1 bending down and giving a b...
Maybe its just me.

Guest's picture
Guest

I see someone getting a blowjob, but I just have a dirty mind.

Shawali's picture
Shawali
8390 pencils

You can also see a guy kneeling and praying in front of Jesus on the cross... It still rocks!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

I see it. i this a sign? :d

Life is a joke. Laugh.

emishesachi's picture
emishesachi
4 pencils

haha its pretty cool. i like it

emishesachi's picture
emishesachi
4 pencils

Should check out this new vid being posted by amp energy its hilarious i am loving the world cup, but hate this stupid horns. http://www.youtube.com/watch?v=Aw-NU0uIgf8

Guest's picture
Guest

Very Nice Idea. I love the feel too.

edvia's picture
edvia
79 pencils

Love it! Though I'd lose the line "No ordinary year". The image speaks for itself. But if you wanted to add nikefootball.com, I'd be okay with that.

daChow's picture
daChow
27 pencils

Thanks for all the great comments guys, i shall update the artwork soon based on some of the comments above. First I will draw the logo make it more authentic canvas/painting like and ad nikefootball.com in the bottom copy. I think i will leave the phrase "No ordinary year" underneath the logo but i'm still not certain about that...

And very funny to see the dirty and religious minds working here, did not see the comparison myself at first I only saw the footballer! Great...
And last but certainly not least; in my opinion "this is an ad" for sure... ;)

Keep the comments role!

greetings,
CJ

Voiteque's picture
Voiteque
152 pencils

LOVE IT!

twitter.com/voiteque
cargocollective.com/voiteque

aRianna_.'s picture
aRianna_.
281 pencils

Good one!

amitcopyfighter's picture
amitcopyfighter
73 pencils

Great. Outstanding. Out of the world!
You did it man. Just did it!

amitcopyfighter

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