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Nike Football 2010 Do you see what we see?

When you take a close look at the the year 2010 you'll notice that 2010 is not a ordinary year.
Comments are more than welcome!

CA's picture
CA
Activity Score 66

i love it. this would be perfect for a tournament like fifa worldcup 2010.

daChow's picture
daChow
Activity Score 30

Thanks CA my thoughts exactly concerning this years World Cup!
If you can get it under the eyes of the marketing guru's @ Nike in time, be my guest! ;-)

CA's picture
CA
Activity Score 66

haha, i wish.

Critic's picture
Critic
Activity Score 271

Nice! I like it.

drigal's picture
drigal
Activity Score 283

Simple and yet Powerful!

The function of man is to live, not to exist.
I shall not waste my days trying to prolong them.
I shall use my time.

daChow's picture
daChow
Activity Score 30

Thanks for your comments... @drigal do you mean to skip the copy "no ordinary year" and let the 2010 image speak for itself?
And do you all think I need to put the url nikefootball.com near the logo?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's nice but doesn't fit with Nike that good I think.

Shawali's picture
Shawali
Activity Score 8442

This is great! But it may need a little more design work: the use of an Illustrator brush is too obvious. But other than that, this is really good.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

daChow's picture
daChow
Activity Score 30

Hi Shawali,

Thanks for your comment I appreciate it and absolutely agree with you over the artwork, it's indeed a basic Illustrator brush.
I have to mention that for me it was mainly about the concept and therefor not so much about the artwork itself.

You made me curious what your thoughts over the illustration are? More paint on canvas, more abstract less crayon? Let me know...

greetings,
CJ

Shawali's picture
Shawali
Activity Score 8442

Hi daChow!

I think the best way to do this is to hand draw it. That way it'll make it even more personal.

Again, great work!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

drigal's picture
drigal
Activity Score 283

To answer your question, I think you should do something about the "no ordinary year" you can put some background behind the 2010, Just a blur image of something about football.... And yes, you can put the url nikefootball.com near the logo...

The function of man is to live, not to exist.
I shall not waste my days trying to prolong them.
I shall use my time.

rehpani's picture
rehpani
Activity Score 312

THIS IS GREAT MAN, I LOVE IT

CONGRATS!!!

devbansal's picture
devbansal
Activity Score 59

yes...it is a good advert......just a little more work on the graphics can make it even better.

Davinder Bansal

dsklan's picture
dsklan
Activity Score 1926

GREAT

CC3's picture
CC3
Activity Score 724

Nice treatment

---------------------
Good is the enemy of great.

Guest's picture
Guest

I think this goes better with the Adidas campaign. No ordinary year seems perfect for me.

Martijn's picture
Martijn
Activity Score 1888

Cool logo for the world cup, but not really an ad I think.

tolpp's picture
tolpp
Activity Score 51

Great execution but it's not saying anything, it's not an ad.

Guest's picture
Guest

am i the only one that sees the double entendre here?

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

it is ad. makes me think that nike cares about football > sport > clothes & footwear..... i like it

Life is a joke. Laugh.

firebug's picture
firebug
Activity Score 1113

NICE MAN.... TOO GOOD

zi-don's picture
zi-don
Activity Score 74

This is super DaChow. real neat. yea i think you should let the image speak for itself. very effective in my eyes. this is good

always good, always fresh

Guest's picture
Guest

powerful good job

photoschnapper's picture
photoschnapper
Activity Score 14

Nice,
would also like to see a hand painted treatment.
good job.

Guest's picture
Guest

No offense though.. it sort of look like 2 person, with 1 bending down and giving a b...
Maybe its just me.

Guest's picture
Guest

I see someone getting a blowjob, but I just have a dirty mind.

Shawali's picture
Shawali
Activity Score 8442

You can also see a guy kneeling and praying in front of Jesus on the cross... It still rocks!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

I see it. i this a sign? :d

Life is a joke. Laugh.

emishesachi's picture
emishesachi
Activity Score 4

haha its pretty cool. i like it

emishesachi's picture
emishesachi
Activity Score 4

Should check out this new vid being posted by amp energy its hilarious i am loving the world cup, but hate this stupid horns. http://www.youtube.com/watch?v=Aw-NU0uIgf8

Guest's picture
Guest

Very Nice Idea. I love the feel too.

edvia's picture
edvia
Activity Score 79

Love it! Though I'd lose the line "No ordinary year". The image speaks for itself. But if you wanted to add nikefootball.com, I'd be okay with that.

daChow's picture
daChow
Activity Score 30

Thanks for all the great comments guys, i shall update the artwork soon based on some of the comments above. First I will draw the logo make it more authentic canvas/painting like and ad nikefootball.com in the bottom copy. I think i will leave the phrase "No ordinary year" underneath the logo but i'm still not certain about that...

And very funny to see the dirty and religious minds working here, did not see the comparison myself at first I only saw the footballer! Great...
And last but certainly not least; in my opinion "this is an ad" for sure... ;)

Keep the comments role!

greetings,
CJ

Voiteque's picture
Voiteque
Activity Score 153

LOVE IT!

twitter.com/voiteque
cargocollective.com/voiteque

aRianna_.'s picture
aRianna_.
Activity Score 281

Good one!

amitcopyfighter's picture
amitcopyfighter
Activity Score 73

Great. Outstanding. Out of the world!
You did it man. Just did it!

amitcopyfighter

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