'World AIDS Day Awareness'
Worldwide, over 40 million people are living with HIV. In the UK alone, this figure rises by more than 7,000 people every year.
World AIDS Day, December 1, is an opportunity for people worldwide to unite in the fight against AIDS and HIV.
In this regard, Liwa Advertising produced a hard hitting advertisement for Khaleej Times, which showcased AIDS in the form of a simple equation.
Wherein + stands for HIV and - for lives lost due to AIDS. The call to action was to fight the killer virus.
Agency: Liwa Advertising, Dubai
Creative Director: Suhas Rege
Art Director: Vinayak Adate
Copywriter: R S Sunil