15 pencils Orloff Vodca - Drink and drive student piece - feedback pls.
guedelha 15 pencils | Mon, 2010-03-15 08:05
Hi,
I'm studying at Miami Ad School / São Paulo and I made this ad for Orloff. A brazilian brand of vodca. The brief was to advertise the brand with the message to drink responsabily.
Please, tell me about the idea and the art direction.
thanks.
8 Comments
Like the idea - muito bom! Regarding the Art D. I would really darken out the background - it's not really necessary - or blur it even more so that it is just a contrast. I would bring the gear stick a little bit down in the layout. Maybe even turn the gear stick upside down to really make it clear. I would change the copy to something like: 'Don't drink & drive' as 'don't drink if you drive' would be very bad business for the Vodka company in that there are alot of drivers out there who might go for a drink and consume the brand and not take the car.
'Don't make it harder' - I would change this - or get rid of it completely.
I loved the concept. You need to darken/blur ur background a bit, considering your main focus is the gear handle.
personally I love this piece but one thing i'd do to it is make the message a bit bigger. Kinda balance the piece so the the text doesn't get lost in the image. I'd probably not use the images of the bottles but go with the logo of the liquor. That's just me still... anyways, good work man. Really like the concept. Thumbs up
always good, always fresh
Thanx for the feedback! I'll try to improve the art direction... But MomaIdesign. Its writen don't drive if you drink, not the opposite. You can drink as far as you can, but just don't drive. =)
Maybe I can chance the concept but not get rid of it. with the concept I can make the whole campain not just a single piece. My opinion.. What you think?
(sorry 'bout the "ingrish")
Hey, very nice!
Done many times before.
http://peterrabot.blogspot.com/
Never saw before.. pls send an example. =)
Varying the familiar graphics on the gear shifter knob to illustrate an idea has been used too much. I don't have specific examples on hand, but trust me on this. I do remember BMW used it to demonstrate the exhilaration of driving. Stay away from the obvious.