The Body Shop Campaign - FEEDBACK PLEASE!!!

I don't really get this. Can you explain? I liked the last one. But what's the connection?

line on the last one is false, because make up does hide the problem, better write make up doesnt solve the problem...

Thanks for your responses!

Critic, it's true, the last one doesn't really fit in with the others -

And dsklan, gross oversight on our part for not noticing the lack of credibility with the line - doesn't 'solve' the problem, or something similar, makes more sense. Cheers!

Any thoughts on the first 4?

number 3 and 4 have good strategy, because bodyshop is well known for environmental commitment,
but you really need to work out a better concept....

Re.1) - Causes that get under the skin - I don't see the art D. making any sense here. Clearly the writing is above the skin. Maybe the line needs changing to something like - 'Causes that can irritate the skin' or something in that 'vein'. (ha ha)
2) Looks nice Art D.- again the copy - 'Skin is just the surface' - well, Ok, but so what? What are you trying to say here?
3) Nice enough idea - maybe work on the copy? Some more detail or example of what you mean or possibly something like 'a close shave need not cost the earth'?
4) Don't get the idea, but nicely executed. Message isn't clear.
5) Topic changes here from environment to abuse - dosn't fit in with what I think you are trying to suggest.

A little more correlation in your campaign - but the guts of the ideas are there.

MOMADESIGN, thanks for your comments! Much appreciated!