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limtheng's picture 25 pencils

kitkat - have a break.

limtheng 25 pencils | Wed, 2010-03-10 22:56
advert

Please give some comment on it.

5 Comments

ivan's picture
ivan | Fri, 2010-03-12 02:30

Strategically not right. It raises the question of how healthy chocolate is. And, generally it's understood not to be healthy.

JamaisVu's picture 408 pencils
JamaisVu | Fri, 2010-03-12 05:03

Not to mention that he's using Kitkat's existing slogan and strategy. When doing a spec ad you should come up with a totally new concept.

Martijn's picture 1883 pencils
Martijn | Fri, 2010-03-12 13:06

Why?

CC3's picture 744 pencils
CC3 | Fri, 2010-03-12 14:47

Why? Because this is an idea business, and when you just regurgitate what's already been done, it demonstrates that you have none.

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Good is the enemy of great.

limtheng's picture 25 pencils
limtheng | Tue, 2010-03-16 08:10

I'm just illustrating it in a different way, thks for your comment.

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