1759 pencils Mini - Customize (Front Light Ad)
Marlus Lau 1759 pencils | Tue, 2010-03-09 13:28
Student Ad. What do you think?
1759 pencils 
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13 Comments
Looks good!
Thanks Ivan.
Thank for your comment also, you are very diplomatic.
I don't get what you mean by - be mini? What's your strategy?
Well, 'Be Mini' is the brand's slogan here in Brazil, so, I just used it as it is.
The strategy is to tell Mini cars are customizable, so a white car (which they don't make) means you get a blank car to do what you want. (We know there are only some parts customizable but, it's advertising.)
What are we looking at? looks like the old cp+b ads? just not as well done.
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Good is the enemy of great.
Why do you say so? What would it take to be "newer'? And also better executed?
Well, if looks like a big agency ad, even if old, I'm already happy. Nonetheless I gotta make a remark here: that I was supposed to follow Mini's latest communication style, which is quite minimalistic, to me.
Do something DIFFERENT. Why do the same thing they had been doing? It's not giving them a reason to hire you.
Yeah, now you got a point.
"I gotta make a remark here: that I was supposed to follow Mini's latest communication style"
If your instructor is telling you to just add some executions to an existing campaign (and a quite recognizable global campaign at that) demand your money back, your getting ripped off. No one ever got a job in this business from lifting existing work. Original ideas are the only reason you'll get hired as an AD or CW. Anybody can turn on a computer and drop in a picture or headline to an existing layout.
As maranca82 said: "It's not giving them a reason to hire you."
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Good is the enemy of great.
Humm...yeah, both of you are right.
I agree it has nothing fresh here, neither original...but is this too bad looking? Be honest, because of your comment I'm seeing this ad different already, and I gotta improve myself.
Since the idea is no remarkable, what do you think about the art direction?
I appreciate all your comments till here.
hi, I think the art direction is ok, but the idea is irrelevant, that´s why the ad doesn´t work,
http://www.ameets.com/carlos_del_moral
The design on the car is very convincing - so top marks for the work there. I might have zoomed out a little more on the car itself to give a little more breathing space. I don't find the idea exciting or clever - it's quite generic - but your execution is fine and the message you are portraying is clear.
Thanks guys, I appreciate that.