I LOVE U BABY- ANTI SMOKERS CAMPAIGN- PRINT MEDIA

visual: too big, too literal. try to think of something lateral, something that engages people. above all, the skull theme has been used too many times. try to come up with a fresh way to warn/inform. the ashtray is trite as well, too many ashtrays in too many posters over the decades. besides, the picture of the ashtray has been resized and the proportions are distorted: it's too flat is what i'm saying. you probably just figured out a way to make photoshop smoky images and thought it's a brilliant idea, it's really not. great that you're learning new skills but look for a fresh idea. what is even worse is that there's no connection between your visual and your text: you talk about babies and then there's an image of the skull of an adult individual, are you using "baby" as in "infant" or as in "honey"? it's really not clear.

the text: the wrong color, wrong size, wrong positioning. you don't have to write "An Anti smoking campaign" on the bottom. to be honest, hte best thing would be to get rid of that line altogether: if you have to explain the idea/execution, that means that the poster doesn't work to begin with. people should be able to tell what the poster is about right away. but as it is, i've a couple of comments: there's one space between "campaign" and the period, get rid of it. why are "an" and "anti" capitalized while the rest is not? don't capitalize "anti" at all, besides anti-smoking needs a hyphen.

The rest of the text: do not use all caps to make a point. EVER! don't center text if there's no good reason for it. I know it looks ok if you're a beginner, but just don't. don't center the text, make it bigger, after all you're working on a poster: you've got three seconds to get the people who'll be passing by or reading a magazine. If you have a headline, make it visible, right now the text is buried in the visual and the color is lost in the blue of the skull. the text doesn't make sense in English, rewrite. don't think of melancholic teary statements, nobody cares about those. write something strong. something fresh, the way you have it going now is just boring and nonsensical. say something that hasn't been said.

work on it some more. try a different idea, reposition the elements, play with different wording and images. try to think of something that people haven't seen a million times already. even if you talk about death, try to present it in a new way, you don't even have to show it literally, use your imagination and see what happens.

good luck and the more you work and the more ideas you come up with, the easier it gets ;)

I concur with the above saves me rewriting what has been said. I will add some though. Start with a marker and a pad, don't rely on your photoshop skills as more often than not they are not up to scratch, as illustrated by above.

No one on here puts up scamps (black marker drawings on a white pad) and thats where an idea/ad starts. If you take this to your creative director or client they will pick at all the mistakes with the font, typeface, visual ect. If you take him/her a rough visual then they will look only at the idea. Once the idea has been accepted then you work on the visual elements of an ad as these are the least important elements.

Remember a good advert starts with a good idea. Dont reply on mac skills to mask and empty idea.

Hope this is useful