Quit Smoking

Í don't see a reference to smoking.

man, i saw the rest of the posters and i see what you are trying to do. however, this visual says nothing at all. you play with one of the oldest cliches, you're not convincing anybody and you can never get people's interest with such a boring old visual, let alone make people change a habit they've had for years. your visual and "I quit" could be related to absolutely anything from chocolate chip cookies, your job, new year's resolutions, french fries, or Hawaiian shirts... "I quit"... quit what? and the text on the bottom and then on the side... it's like you could not decide where to put it, it's like ants crawling up and down your poster... nobody is gonna make the effort to read poster text that is written in point 9, and especially not if it's vertical... you've to make the idea immediate, not make the people struggle to figure out what the heck is it that you quit...

i mean, imagine that you are a heavy smoker of ten years and i come and give you the finger... will you quit?