354 pencils 354 pencils 
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brilliant copy. not the best choice of font for a luxury pen. font should reflect poise and elegance. art direction has further area of development. i liked it a lot.
shahid
Thanks
Yeah, agree with shahidali...the copy's brilliant. Got just the right touch of arrogance that befits a luxury brand.
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ideas-schmideas. Deadlines-schmeadlines
Thanks for the comments.
Any comments on new art?
More comments?
Thanks for the comments. I think this campaign may be a keeper.
The headlines are too similar. The first one is the best. I'd try for some variety while keeping the same tone.
Love the concept, the art, and the "arrogance" that CurryJ mentioned. Only issue is with the font of the message. It's just a little too difficult to read in my opinion. I think if a viewer has to strain at all in order to understand anything in the ad it will lead to problems or potential loss of a customer, you never know!
Just something a tiny bit bigger, clearer - -but stick with the elegant style.
You're right. But, I like the handwritten feel of the line. I'll look for something handwritten, yet more legible. Thanks!