ING Direct (The Important things in Life)

This makes me associate ING with midlife crisis losers.

ok

i like the cleanliness and the color combination of the layout. on the concept two points on personal observation:
a. putting the lion on top of the car disturbs me
b. the copy is saying 'mid life cricis' and the pics is showing 'a car as a symbol of desire/affordibility' where as head copy sayn 'help you save for important things'. to me, these three objects are not fully correlating. wonder whether the message will get diluted in midway.

I like the twist in copy, but overall the ad is a boring.

The overall concept works for me. Financials can be a stuffy crowd--so for a client unwilling to take risks, it fits the bill. The headline and subheadline work together. I guess I agree with Ivan, it's a little boring. Maybe push the idea a little further to create more excitement. What other activities would someone do in a midlife crisis?

thanks for your comments, will try to push the idea further to create more excitement

It's descend work. Not award winning, not even frontpage, but it works fine I think and it would make me smile seeing it in the newspaper.

any more comments?