16 pencils The Economist ad
ManoHP 16 pencils | Fri, 2009-11-20 15:18
The concept is The competion is tuff. I´m based that a day in the office is always a competion or the same when they are aplying for the same job as you. Your co workers no matter if is a friend will do anything for winning a promotion or a better job offer.
2 Comments
Economist is one of the toughest clients do an idea for, if not THE toughest...and this ad definitely is nowhere close to what it stands for as a brand...
Try harder, friend...a lot, lot harder.
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