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Adam Hyde's picture 75 pencils

Advertising Books

Hi everyone,

Which book would you recommend anyone interested in Advertising and why?

16 Comments

Jaap Grolleman's picture 6306 pencils

yeah im interested too. Christmas is up ahead and i don't know what to ask ^^

ivan's picture

If you haven't read it, get this: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

Jaap Grolleman's picture 6306 pencils
Maximusprime's picture 23 pencils

hey whipple is a very good book,

i found the advertising concept book quite a good one too

Adam Hyde's picture 75 pencils

Thanks guys..

Have already ordered: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Hoopla & Creative Advertising.

Emanresu's picture 1563 pencils

If you don't mind, please post your thoughts about 'Hoopla.' I had been thinking of ordering it, but have read mixed reviews.

ss674's picture 22 pencils

I just ordered it too! Gonna read it during Christmas break! :)

buyandsell's picture 92 pencils

How about "Advertising, Concept and Copy" (Second Edition)? I've been thinking of getting this but not sure if this is as good as "Hey, Whipple...".

Ivy-apple's picture 6 pencils

I love ads,but i am not a ads people;I am a industry designer.
Sorry my poor English,I am a chinese girl.
Merry Christmas!

Ivy-apple's picture 6 pencils

I love ads,but i am not a ads people;I am a industry designer.
Sorry my poor English,I am a chinese girl.
Merry Christmas!

buyandsell's picture 92 pencils

Another title that I've been thinking (and I will get this one) of getting is "The Advertising Concept Book" by Pete Barry. Any comments on this one before buy it?

Adam Hyde's picture 75 pencils

Hi Guy,

Hey, Whipple, Squeeze This is really great but would fit most a Copywriter, Hoopla is a book based on the works, stuffs, emails, etc... on Crispin Porter+Bogusky agency..Expensive but its worth the money....Hoopla is a book that explain how an ad agency work in details published in an experimental way, The cover concept is out of the box., Creative advertising also is in the shortlist.... I would recommend the 3 of them...

Adam hyde

Ps: Happy new year 2010 & rock ur day!

Jaap Grolleman's picture 6306 pencils

Finished Hey Whipple Squeezed This, what a great great book about advertising. Any suggestions about a next book I should read?
Thanks in advance.

jimiann's picture 2 pencils

I think that you should find medicine book for ads. we have so many book of it. many people need it and ready spend money for md book.
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[url=http://www.revenuexl.com/pain-management-emr/]Pain Management EMR[/url]

Acooboo's picture 20 pencils

"The Seven Lost Secrets of Success" by Joe Vitale, book is ok, but quotes of B. Barton are realy good. And it gives nice understanding of that how advertising actualy works.

More advertising ideas on http://acooboo.com

Martijn's picture 1883 pencils

I really liked Paul Arden's It's Not How Good You Are, Its How Good You Want to Be: http://www.amazon.com/Its-Not-How-Good-Want/dp/0714843377

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