
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
Why the retro treatment? I don't really get it.
because back in the 50s everything was kept 'hushed' and families strive to be the perfect 'leave it to beaver' family. So I thought that would be a great theme for the ads, trying to get women to realize that there is no point covering up cases of domestic violence and to be strong and do something about it.
Domestic violence is all bruises and black eye. The message is not portrayed. Somebody might perceive that in any case they are happy to be what they are in for.
RAM KATE
well its not the 50s anymore so its not even relevant. moreover, the domestic abuse has strong emotions connected thru it.. and its not flowery one bit. though u dont have to show wounds per se (since that's done), you could try portraying the pain that people live with in a manner which is far more attention-getting.