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PERP's picture 419 pencils

"Done Effect"

I've noticed that in almost every campaign one of the comments is always "Done".

Regardless of the fact that some cases are obvious and should actually be labelled, this seems to be achieving the "Done Effect" category.

Here are some examples;
Don't have anything to comment? Write "Done"!
Don't know what the hack are they talking about? Write "Done"!
Don't know the agency? Write "Done"!
Don't remember your name? Write "Done"!

So, my proposition here is "Help the Done".

So, I'm asking for suggestions and treatments; what do you think we can do to help the people suffering from this effect?

.: look for the green giant on the label :.

Comments

ivan's picture

Somebody suggested that if somebody writes done, he needs to support it with evidence. Lacking the evidence I will delete the comment. Does that work?

www.jackmancer.com's picture 1851 pencils

This topic is done before

www.jackmancer.com's picture 1851 pencils
AdCracker's picture 168 pencils

Yeah, Ivan. "Done" is a non-comment. And that allegation should be supported with evidence, as the recent flap over the Leo Burnett Hong Kong Kam Fan winner that ripped a photo image.

When I see "Been done" my reaction is "Let's see" if it is a blatant, identical copy.

> AdCracker - interactive tools to trigger ad ideas.

PERP's picture 419 pencils

I didn't realized it had been discussed already www.jackmancer.com, anyway it still is an up-to-date subject so it deserves another chance don't you think? =)

ivan, that seems to me a good hypotheses - that way comments can improve quality rather than quantity. If everyone agrees, that seems a goos solution.

Thank you all!

.: look for the green giant on the label :.

khalsain's picture 208 pencils

i think that most ads have ideas that are done somewhere or the other & so everything looks like it has been done

bad astronaut's picture 380 pencils

Originality is pretty much dead....and when we all grow old and die, people born before a great idea will somehow use it with a fresh new take. The fact that people have seen a similar idea somewhere else is beyond the point of "done." So long as the idea applies to the strategy and that it works is all that matters. Besides, creatives are all an influence of something and nothing is completely original, unless you pretty much invented the first car or discovered fire.

www.jackmancer.com's picture 1851 pencils

most stupid reply of AdsoftheWorld! Congrats!

bad astronaut's picture 380 pencils

prove it asshat. ;)

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