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Based on you idea, what makes Volvo different from other car company? Aside from that, the art was okay.
hellooooo, that's the point of advertising.
i don't understand this...does volvo make you fly or give you that impression when you drive? i thought they were all about safety...
"I don't live in Greece, Greece lives in me..."
Not in this brief. Volvo is to sell the idea of the c 30 as an extreme sensation. Its based on a real breif.
GiBo
gotcha. the images you used look a little boring to me though, and at first glance because of the images and the copy what you are saying is doing these things is dangerous and so is driving a volvo..you could use other examples of extreme sports that show the idea of "extreme" right away and make it easier to understand the ad. Maybe split the ad in half and on the left show someone skydiving and being excited and on the right the same person driving a volvo but being more excited...and a tagline "the new extreme sport" or keep the tagline you have which is good but work with the copy a little bit "or you could do this,use this, be this etc" has been done and is boring.
i like the layout thought
"I don't live in Greece, Greece lives in me..."
thanks for your opinion
GiBo