3 pencils Can Boylan's Soda use social and viral marketing to achieve greater brand recognition?
eriknorgaard 3 pencils | Wed, 2009-11-11 20:56Boylan's Soda is a niche competitor with a loyal following but can it achieve a greater consumer following using a more dedicated online media strategy?
Interested in your thoughts.
2 Comments
I don't know the brand, but any brand can benefit from good online media strategy.
Absolutely. My company, Groupable - a social network platform connecting groups and sponsors, is already working with several other niche brand soda companies to help them spread their influence and brand amongst consumers.