351 pencils THETRUTH.COM anti-smoking ad
HellasLover (351 pencils | Fri, 2009-11-06 16:23
This is my idea. I thought it would be a fresh way to advertise the side effects of smoking in a way other than showing cigarettes burning, ashes etc. I have yet to see an ad showing the nicotine on a burning cigarette butt and the harm it does, which reflects how the inside of a smoker's body looks. "Know the other side of the story" refers to the glamorous image of smoking in the media and tobacco advertising but in this case the other side is the other end of the cigarette (the filter) where the actual smoking takes place and shows the harm it does. Viewers are encouraged to visit the website to find out the other side of the story they never get to know through the media and advertising.
Excuse my bad photoshop, i'm new to this. How do you guys like the idea before art direction and execution?
"I don't live in Greece, Greece lives in me..."
Comments
I clicked on this topic title saying 'anit-smoking ad' so I knew what to expect, but to be honest, people will probably see a coffee mug in this, not a sigarette.
...or a Christmas ornament with a weird stain on it, or a fried egg, or a lightbulb, etc...
The idea is actually very good, the execution is just awful. There's gotta be a better way to express it visually.
www.hellofawzy.carbonmade.com
There is no lemon stains on a cigarette filter, maybe that is why people has to read the write up to know the concept. Suggest you can show the hind part of the man who is smoking and the image of the x-ray fitting his physical frame. Maybe it should work.
RAM KATE
i know the visual is bad. i just couldn't find a picture online of a cigarette butt in that angle. i'm more interested in the idea, visual will improve once my photoshop skills improve...
ram kate, those are nicotine stains. they show up on the filter while you smoke and it gets more yellow the more you smoke. smokers know what i mean.
"I don't live in Greece, Greece lives in me..."
I think both concept and idea are great. A new perspective on anti-smoking is a challenge to find, especially when there's so much visually in-your-face advertising out there. Well done.
The 'education' path on smoking is so well documented now. Very few people can actually say they don't know what happens to them when they smoke. I wonder if there's another cut-through angle out there that could take this to the next level?
ABORT!
i'll try to make a better visual and repost my idea. thanks for all the comments
"I don't live in Greece, Greece lives in me..."
What is this?
what is what? is my idea that unclear...?
There are no sides to your story my friend. Cigarette has only one side. The bad side. What other side are you referring to? And the nicotine coming out of your cigarette butt doesn't seem to be harmless at all. So that is your point? That it may seem harmless? Then this ad is useless.
are you freakin kidding me? there is no glamorous side to cigarettes? doesn't the cowboy for marlboro ring any bells? do you live on the mountains? and nicotine does do harm and the fact that it shows up while you smoke on the end of the cigarette you put in your mouth makes a perfect connection to the fact that it's unhealthy. how do you say the nicotine doesn't look harmless when the nicotine that you see is the actual harm?
would you eat a yellow looking or rotten meat? no, because you know you will get sick...that's my point.
"I don't live in Greece, Greece lives in me..."
The Marlboro ad was not meant to be glamorous. It was meant to be manly, rough and tough. So that gullible people can get hooked into smoking. Now you are talking to smokers and saying that there is glamor in what they do. You really think they will buy that? They don't smoke for glamor. They are simply enslaved by it. They know it's gross and unhealthy yet they are helpless against addiction to such vice. That is the point. Now about your nicotine thing, I said your way of presenting it doesn't make nicotine look anything like a threat. Nicotine tar in fact is dirty-brown not yellow. And I'm not kidding you. I'm helping you.
Unless you attach your explanation to that ad, no one would get it, no matter how well you execute the ads. It just doesn't make sense. Secondly, the bench mark for don't smoke ads is extremely high. I wouldn't try unless I have a great idea.
DaMon
www.AdOfDaMonth.com
adabortion i appreciate your help and opinion on this, but i really think you are wrong. Smoking is considered glamorous, or "cool" if you prefer and also sexy, and that's the reason people (esp. young kids) start smoking. In the movies and advertisements smoking does not appear gross or unhealthy, but glamorous. It is always the hot girl wearing stilletos that lits a cigarette, or the main character, the same thing in ads. Ofcourse people know the bad side to it but are rarely exposed to it (except the warning on the cigg. pack). The purpose of this ad and thetruth.com is to "advertise" the side effects of smoking in a different way (showing the other end of the cigarette). It's fine that you don't like the ad but i never heard of smoking not being considered glamorous..
"I don't live in Greece, Greece lives in me..."
Whew. You don't get the point. name me one cigarette brand that uses glamor as the USP, can you? It's all about the flavor. "Come to where the flavor is". Using glamor in an anti smoking ad is lame. It's a subliminal benefit of smoking. It's the tail of the dog. The real culprit is the addiction. So go and rethink your ad and eliminate the 'glamor' point. The tail can't wag the dog.
Goodmorning Adabortion!
Name one cigarette brand with glamour in their USP? Easy: A Russian brand... named Glamour!
http://www.smokeandshop.us/images/glamour_pinks_cigarettes.jpg
Sorry, as much as I aprove your other comments I do not aprove this one. You don't have to follow other brands. Advertising is about standing out.
I have to admit that I found Your idea interesting. However I have some doubts about Your visual execution of it. So I tried to do it in a different way. Maybe You will find it useful. Link to my point of view is below.
http://szychowski.info/_temp/cigarette_ad.jpg
http://www.szychowski.info
That's better. It's a lot better to understand and less likely to be confused with anything (such as a coffeemug or whatever)
Anyway now you did his job. You should charge him.
I don't care too much for money, money can't buy me love. ;)
http://www.szychowski.info
love can't buy you food
Right now I really don't have to worry about that. I did that because it was fun - not to be paid for it. You should try that sometime ;) By the way - thanks for a good word about what I did.
http://www.szychowski.info
adabortion, the first brand that comes to mind is Saleem but every brand advertises glamour in one way or another. And also all those cigarettes that come in slim versions (because it's sexy for women to smoke slim cigarettes). Not to mention cigars that target the "rich", "pimps", the party people (you smoke cigars on special occasions) etc. I can't believe you are arguing over this..do you also think that alcoholic beverages are not glamorous? Because ofcourse there are alcoholics that can't stop drinking and they know the harm but it's the same with cigarettes too. Here are some ads i found that promote smoking in a glamorous way and believe me you 'll find tons if you do a google search
https://euro-cig.com/gal_images/20060405144041.gif
http://graphics8.nytimes.com/packages/images/photo/2008/05/11/menthols...
http://2.bp.blogspot.com/_6hDZt1e0ofY/SSzN1RbeXuI/AAAAAAAACao/_0LnGbe3...
http://farm4.static.flickr.com/3060/2654848345_a78b77bc95.jpg
http://4.bp.blogspot.com/_5-9pSyTiM_U/SNqNGTUm5NI/AAAAAAAADqc/Qe5W2S6a...
http://suebigtobacco.net/images/salem-1.jpg
http://img51.imageshack.us/img51/9079/cigarette.th.gif
Szychowski, i don't mean to sound like an asshole but i don't like your execution (i don't like mine either, but in your execution my idea is lost/not clear). The reason is i wanted the filter to be the main focus and the nicotine (the harm) where the viewer looks first. In your ad the main idea (nicotine on the filter) is barely visible, and by having the burning end of the cigarette and the butt end executed this way it shows that both ends are harmful, or at least the one is not glamorous.
When i find the time i will repost the same idea in a different way, i actually have 2 idea so i might post both. Now that i look at it again my ad looks like there's smoke coming out from the moon =x
"I don't live in Greece, Greece lives in me..."
HellasLover would You consider me as an asshole because I had doubts about Your conception? - I guess not ;) Mine was just a thought / idea of another way to show something. You can find thousands ideas around you that might be more or less inspiring. I would like to see the end of Your quest, because as I wrote before, Your idea is quite interesting and it would be nice to see how are you going to make it work.
http://www.szychowski.info
erm.. i admit i only flipped though the explanation and some comments, but: i doesn't matter if there is something glamorous about cigarettes or not. (if you ask me, maybe 50 year ago) but since i see nothing refering to glamour in your ad it's a dead end. (no pun)
besides: the newest of your 'reference' ads seem to be 30 years old. IF you base your message on attacking the way cigarettes advertise, look at today.
cheers
You still don't get it? IT'S NOT GLAMOROUS TO USE "GLAMOROUS" IN AN ANTI SMOKING CAMPAIGN!!! Thank you, nothing follows this.
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