UNICEF Awareness Campaign (NEED SOME FEEDBACK) thanks

The copy is way off. It's basically describing your concept and line of thinking, which makes it boring. Also, if the visual is compelling enough, you shouldn't have that much copy and you certainly shouldn't need this much writing to explain your idea. Because the visual doesn't communicate your idea well, it needs the copy as a crutch.

Also, I'm not really feeling the idea itself. Looks very forced to me, and a bit cheesy.

I do like the layout and art direction, for all it's worth.

thanks for your comment.. i get it.. thanks..

nice visual! i like it! keep it up!

nice visual! i like it..keep it up.

thanks.

i like the idea and the route. having said that, a few points:
considering that these are independent print ads of a series, and one will appear at a time in a vehicle, the soldiar ad printed alone in the mag might not clearly suggest that this is a toy that can't save the child.
from the artwork point of view, the shed on the inages are too dark for a print media. the visuals are getting lost. a shed of brightness can be added
the copy is a 'bit long' with detail. brevity will be better.