3 pencils 
This is my school project for Singapore Night safari. Being a environment & service driven brand with its USP of being in close proximity with the animals and the unique safari experience, i came out with the idea of "Closer then you could have imagine".
Please do tell me what do you think of the ad.
(Harsh critics are welcomed too)
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Comments
This is not the best way to sell that fantastic place.
where's the "Night" safari????
i'm not really familiar with that product but if you want to show something up close show an animal with enlarged pupils (pupils get larger at night) and make sure we can tell it is night time (maybe a beam of light lighting the face). Something more close up won't hurt either.
"I don't live in Greece, Greece lives in me..."