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andrepinheiro's picture 3 pencils

Fiat Mio

FIAT Mio, "Cubo" from AgênciaClick on Vimeo.

Subtitles:
We reversed the way of making cars.
What if you could create the car of your dreams?

Description:
Fiat Mio is the first car made in Creative Commons. The Fiat Mio project will make use of these licenses to add and disseminate the ideas the users send to www.fiatmio.cc . It is through them, conjunctly with Fiat engineering and style teams, that Fiat will produce a concept car, the first in the world created by and for users.

Advertising Agency: AgênciaClick , São Paulo, Brazil.
VP Creative Director: Raphael Vasconcellos
Creative Coordinator: Eduardo Battiston
Copywriter: André Pinheiro, Eduardo Battiston, Steve ePonto
Art Director: Diego Araújo, Rodrigo Zanchini
Account Manager: Claudio Souza, Ernane Melo, Douglas Bocalão, Bruna Oliveros
Client Manager: João Ciaco, Ana Brant
Production Company: Quarteto Filmes
Film Director: Isac de Sousa
Sound Production: Pé do Ouvido

Comments

ivan's picture

I don't really understand the concept. The video is ok, but not terribly exciting. Will not go viral for sure.

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