113 pencils 113 pencils 
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Mini already has the MINIMALISM campaign so this isn't anything new and also they are running now with the tag 'BE MINI". This is a brand with new, very strict guidelines for their ads so I wouldn't bother if I were you. Nice try though.
OK first off, like Tabasco, Viagra and Apple, do NOT do Mini. You just can't compete. Any CD on Earth will look at this and compare it to the amazing Mini work that already exists.
Especially considering you;re not bringing any new creative to the table. You're adopting the existing brand standard and supplying your own headline. That is not the kind of outside-the-box thinking you want in your book.
Secondly,the message: You ad says "Minis are small, because they're small". So what? Sometimes the product is the message, but this is 2-dimensional double-speak. Give me a core insight.
All things can be boiled down to one core insight. Sure, Minis are small, but so what? Are they fast? Are they roomy? Are they affordable? Are they stylish? Ask yourself, "Why do people buy Minis." Their size is a part of it, but what do customers REALLY want from their cars? Why buy a Mini when they could spend the same money on a BMW 3-series?
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I have thousands of points and $1.50 so I'm off to Starbucks
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