69 pencils Legendary Fonts
LoFive 69 pencils | Wed, 2009-10-21 18:07i've been looking at some ads from the 80s and finding a lot of the same layout/fonts are used. what would you say is the defining font/typeface of that era?
69 pencils 
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
News
Comments
I think Ogilvy's book pretty much defines it in detail. What do you think?
Well, I've only read "Confessions," so I'm really not sure. It's just interesting noticing the aesthetic that transcends every print ad from that era. Seems like someone just found a layout that clicked -- one that was easy to read and view. I guess after that it was follow the leader.