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LoFive's picture 67 pencils

Legendary Fonts

LoFive (67 pencils | Wed, 2009-10-21 18:07

i've been looking at some ads from the 80s and finding a lot of the same layout/fonts are used. what would you say is the defining font/typeface of that era?

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ivan's picture
ivan | Sat, 2009-10-24 10:29

I think Ogilvy's book pretty much defines it in detail. What do you think?

LoFive's picture 67 pencils
LoFive | Sun, 2009-10-25 02:35

Well, I've only read "Confessions," so I'm really not sure. It's just interesting noticing the aesthetic that transcends every print ad from that era. Seems like someone just found a layout that clicked -- one that was easy to read and view. I guess after that it was follow the leader.

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