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a concept of how a condom manufacturer is happy to help in controlling population,and other concepts of showing the fun side.
You've lost me on this one as well. These are lacking an idea.
Good is the enemy of great.
well CC3 you seem to have mastered the art of advertising....will surely love to hear specific inputs on all the ads you have commented on.
Because you asked, the one general comment I can make that applies to all your ads is that they are disconnected, vague or forced. Some seem to be lines just written to a visual.
My advice would be to start with the idea - find a unique point to each brand and then explore how to execute them in interesting and unexpected (but relevant) ways. Think in terms of 1. What am I selling? 2. Who am I selling it to? 3. Why would they want to buy it? This will force you to focus on the single most important point and hopefully will yield very targeted concepts.
We know Durex prevents pregnancy. But why would I buy Durex instead of another brand? The one with the animals is confusing.
doesn't make me think about population control. doesn't make me think of durex. more than population, people use condoms to prevent pregnancy and safety.. i think ur angle is a bit skewed... if your ad is intended to be released on World Population Day only, then I guess there is some merit, not otherwise.