Where are the pictures used in advertisements found?

Do people in advertising "google" pictures they use in advertisements? Do they use the websites that offer high resolution images for a cost? What happens if they can't find a picture they are looking for? Do they go and shoot the pictures themselves? For example let's say i wanted a picture of a guy on top of a mountain playing the violin, that's a pretty hard picture to find...what would i have to do in this case (just an example)? I know this is a noob question but i've always wondered that.

alvinpck's picture
Activity Score 1467

Image libraries is the answer.

For your case, what agency usually do is look for two different images separately; the mountain, and the violin man. And comp them together.

In some other cases, where budget is not a constraint, we shoot it. Either by themselves, or hire a photographer.

ivan's picture

alvinpck covered it well.

Hellas's picture
Activity Score 1172

thanks alvinpck. but i have one more question: what are image libraries? are you referring to those sites that have hq images for a dollar or something? And is there a site where i can download images for free?

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