98 pencils Unicef: The truth behind the label
Harrison 98 pencils | Thu, 2009-08-13 10:21
AD-Andrew Harrison
CW-Ben Cascella
98 pencils 
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11 Comments
Overdone! Seen earlier
RAM KATE
Do you have a reference?
Change "There are 246 million child laborers worldwide. One is too many." to:
"There are 246 million child laborers worldwide. That's 246 million too many."
Also, maybe take out height and weight, the point of ads like these is to say a LOT with only a LITTLE
Other than that, I liked it
I'm a Wedding DJ and do ad/marketing for a Catering Company in Maryland and live near Annapolis, Md. with my family.
Good advice, thank you!
anytime, I would love to see your revisions :)
I'm a Wedding DJ and do ad/marketing for a Catering Company in Maryland and live near Annapolis, Md. with my family.
nice idea! i agree with ineedryan and i'd also include the childs name. and maybe one sad detail like favorite toy, bedtimestory or superhero. that might deliver a harder punch. people need to FEEL how wrong child labour is.
All the best!
i like the idea of favorite superhero or story. That def ads an more emotional value. Thank you!
no problem. good luck!
brilliant campaign. awesome.
and i like the idea of 'superhero' and indeeryan's point of brevity:-)
shahid
Done in much better execution by German agency Springer & Jacoby for exactly the same client, won a gold lion in 2002.
Thank you, I appreciate the positive feedback