14 pencils 
we developed this campaign for a local jeweler. With current spending trends low on items such as jewelry, a 50% off sale will result in nothing but happiness for customers. The campaign covers newspaper, local magazine, direct mail and billboards placements.
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Comments
very basic, and the " elements forming a smile shape " is used and abused... i dont see anything special here..
| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill
A typical ad you can find anywhere in newspapers, magazines, direct mails and billboards.
Works. But not uniquely anything.
half creative, half appreciation.
shahid
thanks for the feedback guys. if you actually knew how VERY conservative this client is, you'd understand a little better why i posted it. She generally only approves very straightforward designs/concepts. you know, pic of jewelry on white surface with very retail headline. small town = small ideas.
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