original PSP line-of-thinking with a bit of a twist

I'm currently at the AAA school of advertising (jhb) doing my grad year.Just wanted to share an idea with everybody,just to see if I'm really in the right please; be as critical as possible!no punches barred.thanks.

Guest's picture

I'll assume the idea is that she's so into her PSP that she hasn't moved in a while and has been confused for a dead person by the cockroach.

Not a bad idea for video games as a category, but not the right idea for a PORTABLE device. Obviously the main benefit behind a portable device is that you're not stuck to your couch. A good example of this is the PSP ad featuring the guy with the seeing eye dog. Totally into his gaming but still portable.

Hope that helps.

To Like please login or register