original PSP line-of-thinking with a bit of a twist

I'm currently at the AAA school of advertising (jhb) doing my grad year.Just wanted to share an idea with everybody,just to see if I'm really in the right please; be as critical as possible!no punches barred.thanks.

Guest's picture

I'll assume the idea is that she's so into her PSP that she hasn't moved in a while and has been confused for a dead person by the cockroach.

Not a bad idea for video games as a category, but not the right idea for a PORTABLE device. Obviously the main benefit behind a portable device is that you're not stuck to your couch. A good example of this is the PSP ad featuring the guy with the seeing eye dog. Totally into his gaming but still portable.

Hope that helps.