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Drink Milk

The campaign focuses on the importance of Milk on the children's growth.

Advert title(s): Drink Milk : Magic eye
Advertising Agency (Name, City, Country): SIMS, New Delhi, India
Executive Creative Director: Partho Sinha
Art Director: N. Satheesh Kumar
Copywriter: Saurabh Tiwari
Illustrator: N. Satheesh Kumar
Photographer: N. Satheesh Kumar

Published/Released/Aired (Month, Year): December 2008

Drink Milk
rebelscum's picture
rebelscum
2110 Activity Scores

~The campaign focuses on the importance of Milk on the children's growth.~

How?

Drink milk and you, too, can have crooked fisheye doors some day?

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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

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I have thousands of pencils and $1.50 so I'm off to Starbucks

AmigoInvisible's picture
AmigoInvisible
195 Activity Scores

The "Drink Milk" typeface is exactly the typeface used for the brand "Dunhill."

I suggest you change that.

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rebelscum's picture
rebelscum
2110 Activity Scores

ZOMG it so is :0

Good eyes, Murphy
____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

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____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

America's picture
America
57 Activity Scores
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funky_frogii's picture
funky_frogii
2536 Activity Scores

milk helps you grow then why the key hole is so low?

infected by a virus called creative
http://addot.blogspot.com/

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Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

not key hole. Magic eye

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Guest

You're a funny guy.

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communicate's picture
communicate
2 Activity Scores

I guess the campaign wants to say, that make milk an essential part of your kids diet, or you'll have kids who have hindered growth.

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Davosk's picture
Davosk
4815 Activity Scores

I don't see anything here to do with children, the low peep hole isn't much of an idea. Did this get published the way it is? Art direction is abysmal.

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Guest's picture
Guest

Simple. Effective!!

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Guest's picture
Guest

Boring.

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Guest's picture
Guest

Boring.

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Guest's picture
Guest

umm shouldnt the handle be higher, and why is the logo in the style of the dunhill logo

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Guest

nice

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Guest

um.. is this advertising forum?

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Guest

boring.

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Guest

absolute pap.

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Guest's picture
Guest

drink milk, if you want to grow up

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McElligottPublishing's picture
McElligottPublishing
2 Activity Scores

Absolutely. I can't get enough of milk.

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Guest's picture
Guest

drink milk, if you want to grow up

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rebelscum's picture
rebelscum
2110 Activity Scores

So?

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

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____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

drigal's picture
drigal
283 Activity Scores

I get your point and I saw your concept, but I can say it is not effective. If you are making an Ad, you must be direct to the point. Most of us is in advertising, so some of us so your concept, but how about the ordinary people? Change your idea but the same concept.. Did you edit this door? where did you get the door?

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The function of man is to live, not to exist.
I shall not waste my days trying to prolong them.
I shall use my time.

fujiage's picture
fujiage
17 Activity Scores

For this advertisement I don’t see any meaning in it. How does the door can present the advantages of drink milk? In this advertisement, there is nothing can relative to the milk. A milk advertisement should have some element that relative to the milk itself. Whatever put a cow into the picture or put an actual milk product into the advertisement can make this advertisement become much more direct and better. The slogan is about drink milk can help child to grow up, indeed this is true. Milk contains protein, calcium, and these nutrition can help children to grow up. I don’t see any elements that can indicate the fact that drink milk can help children grow up. The key hole and view hole seems to design for disable people. If this advertisement make the key hole and view hole much more higher, then it can barely relative to the grow up. This advertisement is not effective, because there is no center idea or center point relative to the product. I have notice that the slogan of drink milk design is similar to another brand, but I am not sure which brand is it. Looks like there is a copy action occur in this advertisement. The suggestion would like to be change the position of the key holes, make the key hole higher. Second, put actual product image into the advertisement, and change the slogan design.

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mjdouglas's picture
mjdouglas
76 Activity Scores

heres my 2 pence. you're not depicting any benefit of drinking milk in the ad. maybe if the keyhole was higher? but then it says nothing about milk or children. Kids leave grubby hand marks everywhere so why not add some near to a normal height peeping hole (this would still be way higher than any normal child can reach). and yes change the typeface, this is the dunhill typeface.

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TheCheezys's picture
TheCheezys
2 Activity Scores

superb excellent work
Thanks,
The Cheesy Animation - 3D Walkthrough.

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The Cheesy Animation

Ribuads's picture
Ribuads
14 Activity Scores

Don't get it,sorry! Hey can anyone tell me how one is supposed to post their material in the Exhibition Forum? I looked thoroughly and could not find any means to post my content on this forum. Help would be much appreciated!

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Ribulotta Advertising.

futurescapeadv's picture
futurescapeadv

It's a great thought, and a simple execution. But my question is how much would a reader understand from the ad. You will have to spend some time with this to get the thought. And as pointed out by funky frogii if milk helps you grow, why to keep the door handle and eye hole low?

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LansingNick's picture
LansingNick
20 Activity Scores

This Ad actually reminds me of my childhood. The house I grew up in an as a child had a similar door and I often remember looking up at it wishing I were taller. That is when I learned “that milk helps build strong bones”. I do enjoy the quote on the bottom right corner “Milk helps you grow. Drink milk.” It is a little simple but gets the point across. There are a few things that I don’t quite understand as far as the relevance to milk. Such as the key hole… I’m not one hundred percent certain why there would be one so low to the ground if the idea were too get bigger and taller by drinking milk. For me I feel as though having the keyhole at a child’s height defeats the purpose of the main theme: to grow bigger by drinking milk and to reach the real height of the keyhole. Although it is a little bit simple and not very graphic/appealing overall I like the Ad because it hits home for me personally.

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hugemedia's picture
hugemedia

Why is the image not straight ? Seems poorly executed, did you not have a tripod ?

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genceemek's picture
genceemek

Personally like it but don't know how effective it would be for the general population.

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