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Cohete

"For your children`s physical and mental development"

Client: Boehringer Ingelheim
Advertising Agency: JMC Y&R Venezuela
VP Creativo: Miguel Corrales
Creative Director: Enrique Millán
Art Director: Wilmer Córtez
Copywriter: Enrique Millán
Photographer: Claudio Napolitano

funky_frogii's picture
funky_frogii
Activity Score 2538

VERY VERY VERY VERY VERY VERY GOOD........]
the line is clearly been explained in the visual........
i like the way ad looks.....
good job......
keep it up.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

sufi's picture
sufi
Activity Score 67

very nice ... loved it !

ivan's picture
ivan

GOOD job indeed.

Davosk's picture
Davosk
Activity Score 4815

It's cute but not that good.

stsanto's picture
stsanto
Activity Score 672

you can improve more on the art, the image looks poorly done by layering on photoshop. make it look real, watch the angle and lighting.

krautland's picture
krautland
Activity Score 3216

it's nice, it makes sense, it doesn't knock me out cold with its brilliance.

Pete2's picture
Pete2
Activity Score 720

that's because it shouldn't be a print ad. It should be on the sidewalks.

krautland's picture
krautland
Activity Score 3216

even then it would only be mediocre.

vulvavalvula's picture
vulvavalvula
Activity Score 13

Hecho en Venezuela

scadkid's picture
scadkid
Activity Score 37

That image could go a lot further. Make it 88 not just 8. Any kid could count to 8. You want to stretch the truth. I saw someone said it should be on the street and they are right. It would work great as a big outdoor ad.

funky_frogii's picture
funky_frogii
Activity Score 2538

hei man i think you din get the concept,
its a famous game in india,but it would be in squares,this guy have made it look like an jet,which explains clearly about the mental and the phycical health.

i just love this........amazing job.....

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

scadkid's picture
scadkid
Activity Score 37

I get the concept but it is still just simple. It's just my opinion but it doesn't say WOW to me.
CHECK OUT THIS IMAGE http://www.flickr.com/photos/luschei/1569384007/sizes/l/

I think a image like this would say more, but like I said it's just my opinion

funky_frogii's picture
funky_frogii
Activity Score 2538

ya man,,,,

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Pete2's picture
Pete2
Activity Score 720

It's actually very good in my opinion. Smart and completely relevant idea. Execution is just a little overdone. Simplify by taking away foliage, grass, ball, butterfly, etc. See if you can campaign it by applying to other kid-type applications.

Rockland's picture
Rockland
Activity Score 101

Bad photoshop.

rockland

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